This is the fifth of five posts outlining my favorite traits of effective communication.

Want a laugh-out-loud experience seeing some creative marketing? See the link in the comments from @Jason Feifer’s post this morning. How many times do you think the people who experienced this told friends about it?  

Creativity can transform how messages are perceived and remembered.

A little creativity can capture the audience's attention, improve engagement, and increase retention. Try one of these five ways to bring creativity into your communications:

1. Storytelling – Create emotional connections, humanize the workplace, and make lessons feel more tangible.
2. Creative writing – Metaphors and analogies can simplify or illustrate complex ideas.
3. Humor and playfulness – Used appropriately, humor can make a serious topic, like security awareness training, more interesting.
4. Visuals – Make data easier to digest with visuals, particularly when conveying complex information.
5. Interactivity – Providing a feedback mechanism creates dialogue rather than a monologue. It shows employees their input matters.

Creative communications can spark greater employee engagement and make key messages stick.

Reach out to learn more about how Communication Concierge can tell your story creatively!