Seven out of ten employees are misaligned with their company’s vision and strategic direction.*

Can your company thrive against those odds?

Executives will certainly agree that it’s important to get alignment. But many aren’t sure how to get there.

Communication plays a huge role. But it’s so much more than just one memo or one meeting.

A company’s vision or strategy needs to be infused into the culture of the company. It becomes something that employees think about before sending an email to a customer. Everything they do is propped up against the backdrop of supporting the vision they so strongly believe in.

Getting to that point is hard.

It takes buy-in from every leader across the organization.

It takes clarity and consistency in every message and touch-point.

“According to McKinsey and Company, ‘When people understand and are excited about the direction their company is taking, the company’s earnings margin is twice as likely to be above the median.’”**

Success like that is something every employee can line up with.

Let's work together to build alignment between the company vision and employee behavior.

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*Harvard Business Review article, “When CEOs Talk Strategy, Is Anyone Listening?”

** With thanks to James O’Gara from onmessage for his blog on “Seven out of 10 Employees Don’t Know Where You –Or They – Are Going.”